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Darkus is a music, fashion and lifestyle magazine that say, “The annual Darkus Awards are a chance to relive the special moments we’ve had as a magazine and pay tribute to some of the amazing and inspirational people we’ve had the pleasure of collaborating with.”

Cover features that Brendan has worked on for Darkus include talents such as Nicola Coughlan, Hayley Squires, Darci Shaw, Bellsavvy and Rika.

In addition to session styling, Brendan is a successful salon owner alongside his business partner Wendy Higgins. Their salon, Brendan O’Sullivan Hair and Beauty, has been the leading salon in Amersham for over 17 years, recognised for exceptional service, team development and creative vision.

Brendan says, “Alongside ongoing team education, we feel our involvement in celebrity shoots, session styling, and Fashion Weeks around the world provides great insight for emerging trends and therefore contributes to us offering the very best creativity, service and advice to our clients.”

“The Darkus projects really are a family affair too. My son Luke is a talented photographer and videographer and is often involved in our shoots and creative projects. Luke has grown up around hair and fashion and deeply understands how to interpret a creative brief. It’s always great to have him on board.”

@hairbybrendan @brendanssalon @lucocreative

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“Maintaining key values within the business has meant we’ve kept growing and improving. Whatever challenges you face over the years, it’s important to keep your thoughts firmly on the future.

Our vision has always been clear – to make every customer look and feel fantastic. We make sure all our plans and actions support this vision. Constantly measuring ourselves against our vision means it has become part of everything we do. Customer feedback is vital to us; we really do read every review, always thrilled by the five-star feedback clients leave for us. Recently we were voted ‘Best Hairdressing Salon’ in Buckinghamshire and Oxfordshire in the Muddy Stilettos Awards; it meant the world to us all.

No matter how experienced, I think there’s always room for growth; you should never stop learning. We have regular development meetings with all our team members, with both individual and BOS team training plans. I believe you can get better at things you’re already good at. For instance, we are known for being a great colour salon; to make us even better, we recently had a full day of training with industry colour coach Carolyn Newman – team members at every level gained something new.

It’s no secret that I love fashion and session work. Involving the team in fashion and backstage work encourages their thirst for continued learning and discovering trends. This offers more options to our customers, so everyone’s a winner. We regularly send team members on the UNITE Runway Ready course to help prepare them for backstage work at London Fashion Week.

I learned long ago that if you struggle to find time for something, or you know it’s not your strength, get someone else to do it! My Business Partner Wendy is amazing; we work together on future strategies; she takes care of day-to-day business and has a huge depth of experience. It means I can take time out for session projects without worrying. We have a wonderful Salon Manager and Receptionist who also helps the salon run smoothly. I outsource marketing and social media; being on top of all these management functions means we can support the business well. I’m immensely proud of our team.”

The future? I’m so excited about what’s to come! It’s great to achieve our 17-year milestone in 2022, and I look forward to implementing plans to make 2023 and beyond even better.”

Read more in a recent industry interview with Brendan.

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“Jaded Collective celebrate creativity, diversity and persistence. Our brief was Futuristic Hair so we designed gravity-defying looks expressing our vision of the future. All our team were involved in creating the bespoke hairpieces, we love having so much fun with fashion.”

– Brendan

Real hair blended with dramatic hairpieces perfectly complimented the Time Traveller theme, along with show-stopping peaks and spikes created from natural hair.

Products: Schwarzkopf Session | Photography @roamingpixel | Videography @lucocreative

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“Our brief for the Oh Polly show was a wet, slicked-back look. It’s one of the key hair trends for 2022 and we really enjoyed creating the hair.”

– lead hairstylist Brendan O’Sullivan.

Fast fashion and high energy on the Oh Polly runway. Brendan and his team used Unite Hair products to work the fashion-forward Wet Look trend. From ‘caught in the rain’ with drenched strands tumbling over the face, to slicked-back shiny chic, and high-volume movement combined with a luxurious gloss. The looks were playful, refreshing, and dialled up the shine, reflecting the 2022 trend that’s set to become increasingly popular.

Unite Hair products used to create the looks were Boosta Volumizing Spray, Blow&Set Sculpting Lotion,  Lazer Straight Relaxing Fluid, Smooth&Shine Styling Creme, Expanda Volume Root Energizer and GO365 Hairspray.

Photography: @grahamcannphoto
Video: @osullivanluke

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The National Hair and Beauty Federation recently launched the award to recognise the Top 100 individuals in the industry that use social media to influence, educate and innovate.

With around 250,000 people working in the UK industry, we’re delighted Brendan reached number 63. Hairbybrendan on Instagram shares a creative journey through worldwide Fashion Weeks, magazine work, music videos, photoshoots, celebrity shoots, and education.

“I’m always inspired by this industry and love to share my thoughts with fashion, session work and education. It’s an honour to be recognised and I hope people enjoy following hairbybrendan.”

Follow hairbybrendan here

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We’re proud that our Artistic Director Leanne is through to the finals of the F.A.M.E Team (Fellowship Academy of Merit and Excellence) an initiative created to nurture, encourage, and promote an elite group of young, up and coming hairdressers.

Leanne was recently (and very bravely!) performing on The Fellowship Stage during a jam-packed Salon International Exhibition at Excel, London as part of the F.A.M.E project. Always one for creativity, Leanne presented her galactic duo of Avant Garde sputnik style hair-up and stunning colour

“My vision was space-inspired. I balayaged from the dark roots to the ends creating a soft blend, then used colours from the galaxy – blue, green, purple, and colour-melted them together. It looks vivid, strong and powerful, just like the universe.”

There was a rapturous reaction from the crowd, and whatever the results of the F.A.M.E team are in December, we’re confident Leanne has a great future ahead of her.

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