How does he do it?

August 12, 2022In Achievements, Salon Updates, Trends, Fashion Week3 Minutes

Brendan O’Sullivan reflects on success as his award-winning salon approaches 17 years in business.

17 years is a long time, and Brendan O’Sullivan Hair and Beauty has sailed through it beautifully. Reflecting on the reasons for his continued success, Brendan says:

“Maintaining key values within the business has meant we’ve kept growing and improving. Whatever challenges you face over the years, it’s important to keep your thoughts firmly on the future.

Our vision has always been clear – to make every customer look and feel fantastic. We make sure all our plans and actions support this vision. Constantly measuring ourselves against our vision means it has become part of everything we do. Customer feedback is vital to us; we really do read every review, always thrilled by the five-star feedback clients leave for us. Recently we were voted ‘Best Hairdressing Salon’ in Buckinghamshire and Oxfordshire in the Muddy Stilettos Awards; it meant the world to us all.

No matter how experienced, I think there’s always room for growth; you should never stop learning. We have regular development meetings with all our team members, with both individual and BOS team training plans. I believe you can get better at things you’re already good at. For instance, we are known for being a great colour salon; to make us even better, we recently had a full day of training with industry colour coach Carolyn Newman – team members at every level gained something new.

It’s no secret that I love fashion and session work. Involving the team in fashion and backstage work encourages their thirst for continued learning and discovering trends. This offers more options to our customers, so everyone’s a winner. We regularly send team members on the UNITE Runway Ready course to help prepare them for backstage work at London Fashion Week.

I learned long ago that if you struggle to find time for something, or you know it’s not your strength, get someone else to do it! My Business Partner Wendy is amazing; we work together on future strategies; she takes care of day-to-day business and has a huge depth of experience. It means I can take time out for session projects without worrying. We have a wonderful Salon Manager and Receptionist who also helps the salon run smoothly. I outsource marketing and social media; being on top of all these management functions means we can support the business well. I’m immensely proud of our team.”

The future? I’m so excited about what’s to come! It’s great to achieve our 17-year milestone in 2022, and I look forward to implementing plans to make 2023 and beyond even better.”

Read more in a recent industry interview with Brendan.