BOS Time Travellers at London Fashion Week

Brendan O'Sullivan and the team created futuristic hair for Jaded Collective at their 'Time Traveller' show, London Fashion Week.

"Jaded Collective celebrate creativity, diversity and persistence. Our brief was Futuristic Hair so we designed gravity-defying looks expressing our vision of the future. All our team were involved in creating the bespoke hairpieces, we love having so much fun with fashion."

– Brendan

Real hair blended with dramatic hairpieces perfectly complimented the Time Traveller theme, along with show-stopping peaks and spikes created from natural hair.

Products: Schwarzkopf Session | Photography @roamingpixel | Videography @lucocreative


Brendan works the Wet Look trend at London Fashion Week

Brendan O'Sullivan works the Wet Look Trend at London Fashion Week for Oh Polly and Unite Hair.

"Our brief for the Oh Polly show was a wet, slicked-back look. It's one of the key hair trends for 2022 and we really enjoyed creating the hair."

– lead hairstylist Brendan O'Sullivan.

Fast fashion and high energy on the Oh Polly runway. Brendan and his team used Unite Hair products to work the fashion-forward Wet Look trend. From 'caught in the rain' with drenched strands tumbling over the face, to slicked-back shiny chic, and high-volume movement combined with a luxurious gloss. The looks were playful, refreshing, and dialled up the shine, reflecting the 2022 trend that's set to become increasingly popular.

Unite Hair products used to create the looks were Boosta Volumizing Spray, Blow&Set Sculpting Lotion,  Lazer Straight Relaxing Fluid, Smooth&Shine Styling Creme, Expanda Volume Root Energizer and GO365 Hairspray.

Photography: @grahamcannphoto
Video: @osullivanluke

Brendan named in Top 100 industry award

Brendan O'Sullivan named in the ‘Top 100 Influencers’ by the NHBF November 2021

The National Hair and Beauty Federation recently launched the award to recognise the Top 100 individuals in the industry that use social media to influence, educate and innovate.

With around 250,000 people working in the UK industry, we’re delighted Brendan reached number 63. Hairbybrendan on Instagram shares a creative journey through worldwide Fashion Weeks, magazine work, music videos, photoshoots, celebrity shoots, and education.

“I’m always inspired by this industry and love to share my thoughts with fashion, session work and education. It’s an honour to be recognised and I hope people enjoy following hairbybrendan.”

Follow hairbybrendan here

The Fellowship of British Hairdressing at Salon International 2021

We’ve always had our roots (pardon the pun) firmly planted in education and have been proud members of the Fellowship of British Hairdressing for many years. The Fellowship helps focus on artistic and creative quality and provides support for future hairdressing talent – values that are so meaningful to us. Jack has served on the Fellowship Project X Team and Brendan is a Fellow with Honours.

We’re proud that our Artistic Director Leanne is through to the finals of the F.A.M.E Team (Fellowship Academy of Merit and Excellence) an initiative created to nurture, encourage, and promote an elite group of young, up and coming hairdressers.

Leanne was recently (and very bravely!) performing on The Fellowship Stage during a jam-packed Salon International Exhibition at Excel, London as part of the F.A.M.E project. Always one for creativity, Leanne presented her galactic duo of Avant Garde sputnik style hair-up and stunning colour

“My vision was space-inspired. I balayaged from the dark roots to the ends creating a soft blend, then used colours from the galaxy – blue, green, purple, and colour-melted them together. It looks vivid, strong and powerful, just like the universe.”

There was a rapturous reaction from the crowd, and whatever the results of the F.A.M.E team are in December, we’re confident Leanne has a great future ahead of her.