Brendan works the Wet Look trend at London Fashion Week

March 2, 2022In Trends, Fashion Week, Achievements1 Minutes

Brendan O’Sullivan works the Wet Look Trend at London Fashion Week for Oh Polly and Unite Hair.

“Our brief for the Oh Polly show was a wet, slicked-back look. It’s one of the key hair trends for 2022 and we really enjoyed creating the hair.”

– lead hairstylist Brendan O’Sullivan.

Fast fashion and high energy on the Oh Polly runway. Brendan and his team used Unite Hair products to work the fashion-forward Wet Look trend. From ‘caught in the rain’ with drenched strands tumbling over the face, to slicked-back shiny chic, and high-volume movement combined with a luxurious gloss. The looks were playful, refreshing, and dialled up the shine, reflecting the 2022 trend that’s set to become increasingly popular.

Unite Hair products used to create the looks were Boosta Volumizing Spray, Blow&Set Sculpting Lotion,  Lazer Straight Relaxing Fluid, Smooth&Shine Styling Creme, Expanda Volume Root Energizer and GO365 Hairspray.

Photography: @grahamcannphoto
Video: @osullivanluke