Brendan was Lead Hairstylist for three shows with Oxford Fashion Studios, London Fashion Week September 19^th 2021. 

“For the Oxford Fashion Studio hair we used a Seventies inspiration updated with more natural texture and an androgynous mood. Using KMS Conscious Styling products we created a raw texture and visible layers to the hair with natural movement from soft, seventies style blow-dries. These looks really play into the current hair fashion trends we’re seeing in the salon.

We referenced classic Seventies looks updated such as Mullet shapes in shorter and longer versions, a modern-day Shag cut worn shorter with more layers and a Curly Shag which has a squarer, flatter shape with a fringe (we think the Curly Shag look is set to be huge this Autumn), Wash & Wear Bobs and of course, Fringes. We love a Margot Robbie fringe and fringes shorter in the centre going longer to the sides.

I think my favourite look from the show is the Curly Shag style look we created on Charli Fletcher, the model who opened the first show. The hair is shorter than a traditional shag, with the new squarer shape. Charli looked amazing and as the first model to walk, absolutely owned the runway.

KMS products are so adaptable and whatever hair type you have, there will be a solution within the range. At London Fashion Week we don’t know every models hair type in advance and for the Oxford Fashion Studio show there are several designers so we need a look to compliment all. The KMS Conscious Styling range performed perfectly for us.”